Website Design for Pandas International

For one of my projects (Strategic Communication Design), I had to select a client and give their website a new look.

Project
Website Design

Client
Pandas International

Problem
Pandas International, a small-sized non-profit organisation, has a website that is not polished in terms of UX. The site is rather cluttered and there are too many possible different user journeys, which can be quite overwhelming for users. An improvement in UX might help Pandas International in terms of public awareness and user engagement.

Current site (view it here)

Solution
My objective for this project was to improve the overall UX, streamline the navigation and give the site a fresh, aesthetic look. I mapped out the key user journeys and created wireframes before putting the designs together on Figma.

Additional Magazine Publication
To complement this website revamp, I have also designed a 16-page magazine publication, which I identified as an additional PR opportunity that Pandas International should capitalise on.